At Belter, we use the pouch delivery system to do an everyday job better than all the current options. Starting with caffeine, we’ve created the pouch to be a faster way to get a caffeine boost, with no GI (stomach) irritation.

Customer Research has shown that

• People loved the way they can reach for BELTER wherever they are
• It is “Great on the go”
• Not as expensive or full of sugar as coffee or energy drinks.  

This is just the beginning and we are set to 'reinvent' other areas with the pouch to fit how we live today. 

Founded by Maggie Adair and Des Naughton, our goal is to realise the full potential of pouching (outside and away from nicotine) to help people make the most of whatever they do and wherever they are.

Desmond Naughton, Founder

We believe in simplicity. That’s why our pouches are crafted with just the right amount of caffeine and paired with great flavor—no fillers, placebo nootropics, or hidden ingredients. 

With 0 sugar, 0 calories, and a vegan-friendly formula, Belter is designed to fit seamlessly into your daily routine.

The name BELTER isn't just a nod to our UK roots; it’s also the British way of attributing greatness. From songs, shows, and occasions to moments of achievement, 'That's a BELTER' is the ultimate stamp of approval.

Unlike sugary drinks and complicated supplements, Belter offers a flavor-packed, fast-acting caffeine boost right when you need it. 

• 15 pouches
• 80 mg of caffeine per pouch

• Fast-Acting Energy: Works in just 15 minutes — 3x faster than coffee.
• Clean Ingredients: Zero sugar, zero calories, and vegan-friendly.
• Long-Lasting Flavor: Keeps up with your busy day.
• Gut-Friendly and Oral-Friendly: Designed to be easy on your body.
• Appetite Suppressant: Perfect for on-the-go lifestyles.

Our performance has been independently tested:

• The University of Surrey showed improved gym output compared to placebo and caffeine gum, with results presented at the American College of Sports Medicine.
• The University of Northern Alabama found 42% of individuals achieved significant increases in output.

Each 80 mg dose is optimized to enhance mental focus and energy without the jitters or crash. Plus, Belter is certified by Informed Sport, meaning it’s tested for banned substances and suitable for professional athletes.

Belter is designed for anyone who needs a quick and effective caffeine boost—whether you’re:

• Exploring the outdoors
• Tackling a busy day at the office
• Managing the chaos as a parent
• Traveling or serving in the military
• Or just need to finish a workout strong

Our pouches are globally crafted—designed in Germany, mixed in Ireland, and pouched in Sweden—with quality and performance at the core of everything we do.

Whether you’re commuting, gaming, hiking, working, or heading out for a night on the town, Belter is there to help you focus, finish, and flourish. We hope every day is a BELTER!

If you’re interested in partnering with Belter, reach out to us at info@belterpouches.com - let’s make something great together!