BELTER was created for the everyday person who wants to feel more in control of their energy, their focus, and their confidence - without adding complexity to an already overloaded life.

We’re not another supplement brand shouting about biohacking. We’re a pouch you can use discreetly and instantly - whenever, wherever, in whatever moment life throws your way.

Our mission is to put a BELTER in every hand because we believe that everyone deserves small wins that add up to a better day. Whether it’s caffeine-powered momentum (Energy), calm clarity (Focus), or fresh breath and closeness (Fresh), we make it easier to feel like yourself again.

BELTER isn’t about chasing perfection.

It’s about feeling like you’ve got this—with something simple, smart, and always ready.

Customer Research has shown that

• People loved the way they can reach for BELTER wherever they are
• It is “Great on the go”
• Not as expensive or full of sugar as coffee or energy drinks.  

This is just the beginning and we are set to 'reinvent' other areas with the pouch to fit how we live today. 

Founded by Maggie Adair and Des Naughton, our goal is to realise the full potential of pouching (outside and away from nicotine) to help people make the most of whatever they do and wherever they are.

Desmond Naughton, Founder

We believe in simplicity with purpose. That’s why every Belter pouch is crafted to do one thing exceptionally well—help you show up at your best.

Need a quick energy boost to power through? Reach for Energy.
Need to cut through the noise and dial in? That’s Focus.
Need to feel confident and fresh, up close and personal? Fresh has you covered—no caffeine, just clean breath and peace of mind.

No sugar. No calories. No gimmicks. Just fast-acting, effective pouches made to serve a real purpose in your day.

• Energy: 15 pouches. 96 mgs of caffeine per pouch.
• Focus: 15 pouches. 96 mgs of caffeine and 125 mgs of L-theanine per pouch.
• Fresh: 20 pouches. Zero caffeine. All confidence.

Belter isn’t just a name—it’s a stamp of greatness. When you need to win the moment, you grab a Belter.

Fast-Acting Energy:
Works in just 15 minutes - 3x faster than coffee. Perfect for early mornings, long shifts, or that final push.

Targeted Focus:
Caffeine + L-theanine in our Focus pouches gives you smooth mental clarity without the crash.

Confidence-Ready Freshness:
Fresh pouches keep your breath crisp, clean, and close-convo ready—no caffeine, just confidence.

Clean Ingredients:
Zero sugar. Zero calories. Vegan-friendly. No fillers, no fluff.

Long-Lasting Flavor:
Big taste that sticks around through your busiest days.

Gut-Friendly and Oral-Friendly:
No upset stomach, no stained teeth. Just smart, simple delivery.

Appetite Suppressant:
Great for curbing cravings on the go.

Our performance has been independently tested:

• The University of Surrey showed improved gym output compared to placebo and caffeine gum, with results presented at the American College of Sports Medicine.
• The University of Northern Alabama found 42% of individuals achieved significant increases in output.

Each 96 mg dose is optimized to enhance mental focus and energy without the jitters or crash. Plus, Belter is certified by Informed Sport, meaning it’s tested for banned substances and suitable for professional athletes.

Belter is designed for anyone who needs a quick and effective caffeine boost—whether you’re:

• Exploring the outdoors
• Tackling a busy day at the office
• Managing the chaos as a parent
• Traveling or serving in the military
• Or just need to finish a workout strong

Our pouches are globally crafted—designed in Germany, mixed in Ireland, and pouched in Sweden—with quality and performance at the core of everything we do.

Whether you’re commuting, gaming, hiking, working, or heading out for a night on the town, Belter is there to help you focus, finish, and flourish. We hope every day is a BELTER!

If you’re interested in partnering with Belter, reach out to us at info@belterpouches.com - let’s make something great together!